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How this video game company is helping people hear better

By John Gaudiosi, Fortune.com
summarized by Rachel Cain, staff writer

People with hearing loss may have difficulty enjoying television programs with their hearing friends, as hearing loss individuals often rely on increased sound volume and/or subtitles. However, the new HyperSound Clear speaker system, developed by video game company Turtle Beach, may allow people of different hearing levels to watch TV together at a sound level that is convenient and comfortable for each viewer. The HyperSound Clear speaker system sends a narrow beam of audio directly to the viewer with hearing loss. This person experiences the audio at an extremely higher volume than everyone else in the room. Although the price for this invention has not yet been finalized, it's expected to be about $1,500. Hearing healthcare providers, such as American Hearing Aid Associates and Fuel Medical Group, will offer HyperSound Clear to hearing centers and their patients later this year.

"Given that approximately 80% of adults with hearing loss are in the mild to moderate range, and considering many of them initially complain about struggling to hear the TV, we believe there's a significant global opportunity to offer HyperSound Clear as a first-of-its-kind directed audio solution," Rodney Schutt, SVP and general manager of HyperSound business at Turtle Beach, said.

Read the full story here.



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